The other day we received a paper from our colleagues at the Swiss Agency for Development and Cooperation (SDC) on "Deepening Participation and Improving Aid Effectiveness through Media and ICTs." I made it until point 3 of the executive summary before I felt a blog post coming on. Read for yourself: "1) Starting as a magic solution from its beginnings, ICTs are now considered as just another normal media channel useful for enhancing the effectiveness of development cooperation programs. 2) It is not the technology that counts; it is the economic and social processes behind the technology that drives the change. 3) Thus, ICTs are instrumental, not a goal in itself, and they should serve to improve the practice of development cooperation."