New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.“I believe television is going to be the test of the modern world, and that in this new opportunity to see beyond the range of our vision, we shall discover a new and unbearable disturbance of the modern peace, or a saving radiance in the sky. We shall stand or fall by television - of that I am quite sure.” E.B. White
Television has an enormous influence on people, bringing the news and entertainment to communities all over the world. In order to recognize the impact of television, in 1996, the United Nations General Assembly proclaimed 21 November as World Television Day. On Monday, 21 November 2016, the United Nations TV will host an open day at its studios for talks and interactive dialogues on its programming in observance of this day.
In an increasingly changing global media environment, with modern Information and Communications Technologies (ICTs) such as computers, Internet, mobile phones, tablets, wearables, on the rise, television continues to be a resilient communication tool. However, the television industry needs to adapt to the changing landscape in order to remain relevant. One of the most dramatic changes in this industry is the growth in the number of connected TV sets worldwide. Internet connected TVs provide interactive features, such as online browsing, video-on-demand, video streaming and social networking. With the mixture of new and old viewing habits, connected TVs are drawing larger audiences.
According to Digital TV Research, the number of connected TVs worldwide will reach the new high of 759 million by 2018, which is more than double of 2013 numbers (307.4 million).
New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.
It’s old hat at this point to say that mobile devices are disrupting traditional media….but let’s take another look anyway. According to the Global entertainment and media outlook 2016–2020 from PricewaterhouseCooper, the rising penetration of smartphones and tablets has rapidly led to second-screen viewing in many markets. In other words, consumers are now using multiple devices at once— perhaps watching television and playing games on a tablet during commercials. This behavior has hurt television advertising and put a premium on live programming.
The biggest audiences not using a second device– and therefore the biggest advertising spend – are attracted by entertainment shows with live interaction such as voting and live sporting events. Competition for advertising in these slots has been driven to new heights, as seen in the pricing of competitions like the National Football League in the United States, the English Premier League, and international events like the World Cup and the Olympics.
New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.For years, researchers and social critics have speculated that social media and niche interest sites were capturing more and more attention of people, thereby supplanting traditional sources of news like radio, television, and print. Much of the concern has come from data that mobile phones are proliferating around the world and that adults aged 21-34 — so-called Millennials — do not visit news sites, read print newspapers, or watch television news. Instead, this generation (and Generation Z, which follows it) spends more time on social networks, often on mobile devices. This trend can be seen worldwide, as newspapers have become a dying breed in many countries.
Nevertheless, if the current media preferences of young adults are an indication of the future, the data may offer bad news for print media, but good news for TV. According to a Nielsen global survey of more than 30,000 online consumers across 60 countries, television is still the most popular source of news for people around the world. When asked where they get the news, 53% of the respondents named television as one of their preferred sources. Click on the image below to see how each generation differs in their media use.
Taking a break from the How Change Happens book this week to head off to Harvard for a Matt Andrews/ODI seminar on ‘Doing Development Differently’ + a day at Oxfam America on Friday. Will report back, I’m sure. Meanwhile, I’ve just finished the draft chapter on the power of social norms, and how they change (and can be changed). ODI provides an absolute gold mine of a crib sheet on this in the shape of Drivers of Change in Gender norms: An annotated bibliography, by Rachel Marcus and Ella Page with Rebecca Calder and Catriona Foley.
Here’s one of the excerpts that caught my eye:
Jensen, R. and Oster, E. (2007) ‘The Power of TV: Cable Television and Women’s Status in India’. Working Paper 13305. Cambridge, MA: NBER
When people talk about innovation in media, digital devices and social media are most likely to come to mind. Yet, at the end of the day, we all like to watch TV.
Global pay TV revenues, calculated as a total of subscription fees and on-demand movies and TV episode, will reach $209 billion in 2020, an increase from $193 billion in 2013, according to a new report from Digital TV Research. While revenues are expected to decrease in North America by 9.2% (around $9 billion) between 2013 and 2020 and in Western Europe by 1.6%, these declines will be more than offset by revenue growth of nearly $15 billion (up by 47%) in the Asia Pacific region. Revenues will also more than double in Sub-Saharan Africa to $5 billion.
One of the ways in which the world we live in today feels very different from the one we lived in even a decade ago is how ‘connected’ we all feel these days. It does seem that there are issues that we all talk about, personages and celebrities that we all know, and technological means of information sharing and exchange that we all share. Yet, can we say that one of the consequences of globalization is that we now have a global public sphere, especially now that Fareed Zakaria of CNN calls his talk show ‘The Global Public Square’?
You will recall that a public sphere is a metaphor for a space that still exists in some contexts: the village square, the town hall… a place where people come together to talk about common concerns, a process that leads to the crystallization of public opinion. Beyond the level of the village or the small town --- situations where most inhabitants can conceivably gather and talk – the public sphere becomes a grand metaphor, but a useful one. As Denis McQuail asserts in his classic text on communication theory, in most national contests today the ‘media are now probably the key institution of the public sphere, and its “quality” will depend on the quality of the media’. [See McQuail’s Mass Communication Theory, Fifth Edition, page 566.]
Demonstrations this week in Cote d’Ivoire prompt a number of troubling questions, including what it means to be a “state broadcaster” when who heads the state is in dispute. The influence of state-run broadcasters may be diminishing across much of sub-Saharan Africa, but their potential impact on fragile democratic institutions has been highlighted this week in west Africa. Who controls the airwaves may turn out to be instrumental in who shapes public perceptions, and through them, political reality – the protestors in Cote d’Ivoire know this, choosing of all institutions as the focus of their protest, the state-run television station.
Suppose you want to run an awareness campaign for, say, methods that prevent the spread of sexually transmitted diseases (STD) in a sub-Saharan country. Suppose you want to reach the widest possible audience because most adults are concerned by this issue. Suppose you have a well thought-out campaign message. Which medium do you go for?