Dr. Amber N.W. Raile, Dr. Eric D. Raile and Dr. Lori Ann Post present Guide to Generating Political Will and Public Will – PPW Toolkit.
Dealing effectively with social problems requires collective action and coordinated commitment. Those persons most affected by social problems typically constitute weak or powerless constituencies that lack real representation in the halls of power. Consequently, coalitions of stakeholders must make firm commitments if conditions are to improve for the disenfranchised. Helping these immobilized and resource-deprived groups often entails short-run tradeoffs and sacrifices for others in a society, even when social interdependence dictates that sustainable long-run solutions are ‘win-win’ for most or all. Without strong mutual accountability mechanisms, stepping back from the social and policy changes necessary to address these complex issues is simply too easy and too tempting.
Long-term, effective change in complex issue areas typically happens only if the government and key public stakeholders are pushing in the same direction. Political action to address social problems and their deleterious outcomes is not enough to effect large-scale change if opposed or undermined by the public. Efforts originating with the government often coincide with laws that demand change, but not all citizens feel compelled to obey. Similarly, social change efforts driven by nongovernmental entities will flounder if government opposes or refuses to reinforce the change. To achieve success in the fight against adverse outcomes of social problems, the government and large segments of the public must be willing to recognize the problem, understand the problem in a similar way, and agree on solutions.
CommGAP's work on a toolkit for media development has passed its second stage! After a learning needs assessment among governance advisors Shanthi Kalathil conducted three expert round table discussions on training and skills, sustainability, and an enabling environment for media development projects.
What makes media development work? It seems that even development specialists don't always know. To close this knowledge gap, CommGAP is working on a media development toolkit for governance advisors, giving recommendations on how to implement successful media development projects.