Syndicate content

Two-Way Communication

From One-Way to Two-Way Exchanges: Gearing Up to Use Communication in Support of Decentralization in Mongolia

Sunjidmaa Jamba's picture

Since Mongolia shifted to a multi-party political system and market economy in the early 1990s, it has become a young and vibrant democracy. Debates among politicians, policymakers, civil society organizations, political and social commentators, and other stakeholders are now an integral part of Mongolian society. These happen through local newspapers and on the TV channels, at citizens’ hall meetings, as well as during cultural events, particularly in rural areas as nomadic herders gather for such event and authorities take that opportunity to communicate with them.

However, these debates may not always be particularly effective in getting to a consensus. Indeed, the heritage of the socialist system can still often be felt: public authorities, particularly at the local level, see communication as a way to disseminate and diffuse information through a traditional media approach. There is much to do to transform communication from a one-way dissemination tool to an instrument for two-way engagement.  

(Development) Communication: The Lubricant for Running the Development Engine Smoothly

The third of the ten key issues about development communication is a crucial one and it asserts that there is a significant difference between development communication and other types of communication. What is the difference and why is important? Let us start by defining communication’s most renowned function; i.e.

What a Difference an 'S' makes

A few months ago, I finalized the Development Communication Sourcebook published by the World Bank. It includes a section entitled “Ten Key Issues on (Development) Communication” that addresses misconceptions frequently encountered when working in

A Major Challenge in Good Governance: The End of Communication as We Know it (Part II)

What if communication did not envision sending messages or persuading people about adopting our ideas or proposals? What if communication were no longer about transmitting information, but about generating information?