The World Bank - Working for a world free of poverty

Views menu

Syndicate content
Exploring the interactions among public opinion, governance, and the public sphere

About us

UN

Promoting the Role of Development Communication in UN Organizations

Development communication (or Communication for Development, as it is also known in United Nations circles) is a growing field in the international development context. Every two years the various UN agencies hold a roundtable to share experiences and further promote the adoption of this discipline, or interdisciplinary field. These roundtables often result in the networking of organizations and communication professionals sharing similar challenges and objectives. The event that took place in Geneva from September 15  – 17 -- the experiential workshop on communication for development -- originated from such networking.

How do we Make People Value Peace?

International Day of Peace on Sunday 21st September is an annual event that has been organised by the UN for more than a quarter of a century.  International Day of Peace is also a day of Global Ceasefire which, if adhered to, provides a small ray of sunshine for those who endure war and conflict and often allows essential food, water, and medical supplies to reach those most in need. The UN have launched an admirable campaign this year, encouraging like-minded global citizens to network, participate and even send text messages of peace to world leaders.  Jeremy Gilley has even made a film about it, set in Afghanistan and starring Jude Law.  But as a Communications Strategist I have been contemplating the difficulties of selling “peace” both in my work with the UK ministry for peace and as research for a book on the subject.

Quest for Peace

I was delighted, yesterday to stumble across Ban Ki-Moon striding purposefully around in the bowels of the United Nations Head Quarters in New York. I was, at the time, bossing around a handful of Senior Public Information officials, ushering them back into a conference room to listen to my words of wisdom on strategic communications.  I nearly dragged him inside to say a few words, as I already knew he would loom large in today’s weblog, but he looked busy, so I let him be on his way.