Investment in gender equality is smart economics, according to the recently launched World Development Report (WDR 2012) of the World Bank. Increasing women’s access to resources and participation in economic opportunities can increase productivity, improve outcomes for children and improve the overall development prospects of a country, concludes the report. However, a number of factors, mainly gender roles guided by staunch social norms and rigid institutional practices, have impeded recognition of women’s participation and contributions in economic activities. To address this issue, WDR proposes focused domestic public policies. In a recently held brown bag luncheon at the Bank, Dr. Fouzia Saeed shared her experience regarding these topics, and the resultant groundbreaking legislation in protection and promotion of Pakistani women’s rights and contributions to their country’s development.