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Exploring the interactions among public opinion, governance, and the public sphere

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World Bank Institute

If You Won't Quit, We'll Make You

Yesterday, I attended a session of the World Bank Institute’s Flagship Course on Health, attended by health specialists from various countries.  An expert panel shared experiences of using communication and persuasion toward bringing about pro health outcomes.  Several success stories were shared on applying behavior change communication in areas such as hygiene and sanitation, nutrition and education, and immunization in Africa and Asia.  Complementary to this focus on individual and social change was a presentation by Patricia Sosa, Esq. on experiences of the Campaign for Tobacco-Free Kids.   The organization advocates for policy change in various countries and the core of their strategy is changing the rules of the game to reduce tobacco use.

No Public Will, No Accountability

Last week and this, the Institute for Democracy in Africa (IDASA) piloted the new World Bank Institute's (WBI) new Core Learning Program "Introduction to Social Accountability" near Johannesburg, South Africa. CommGAP was invited to present a module on "Communication and Strategies for Constructive Engagement" - introducing our core concepts and messages on mobilizing public opinion to create genuine demand for social accountability. Here's a comment from the evaluations of our module: "The mobilization of public opinion is vital for social accountability. I have to admit that I was not aware of the importance of public opinion for social accountability before this course!"

On the Air, Feet on the Ground: Democracy, Development, and FM Radio in Niger

A couple of weeks ago, I attended a viewing and panel discussion of a documentary film entitled Magic Radio: The FM Revolution in Niger at the World Bank headquarters in Washington, D.C.  Mainly about the contribution of private FM radio toward enhancing grassroots democracy, the film also illustrates radio’s efficacy in publicly promoting development issues, particularly in the areas of health, education, and gender. The subsequent panel featured Mark Nelson, Tia Duer, and Ajay Tejasvi of The World Bank Institute (WBI), who expanded the scope of discussion to include the following points: the importance of carrying out tec