It’s environment week, kind of. Tuesday was World Environment Day and tomorrow is World Oceans Day. Both days were institutionalized through United Nations resolutions to draw attention to the environment and the threats it is exposed to. For communicators in development, climate change is one of the most relevant issues. Communication scholars also have thought a lot about how to effectively communicate climate change. I am not quite sure, however, whether the two sides are working together. Let me therefore discuss how framing can influence our understanding and acceptance of climate change.
Matthew Nisbet from American University has written an interesting article on “Communicating Climate Change: Why Frames Matter for Public Engagement”. He argues that the enormous divide between the factual reality of climate change and citizens’ perception is partly due to the way interest groups have been framing the issue. He identifies a number of frames that are being used in the public discussion (p. 18):