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Campaign Art: What Does Freedom for Girls Mean to You?

Sari P.S Dallal's picture

People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

October 11 has been marked as the International Day of the Girl by the United Nations since 2012. The aims are to highlight and address the needs and challenges girls face, while promoting girls' empowerment and the fulfillment of their human rights.

For this year’s Day of the Girl, the #FreedomForGirls campaign was launched in partnership between Project Everyone, UNICEF, and the Bill & Melinda Gates Foundation. This campaign sheds further light on the United Nations’ Global Goals, which included a commitment to achieve gender equality and empowering all women and girls by 2030. The UN along with its agencies and programs, believe that none of the 17 goals can be realized without empowering the largest generation of adolescent girls the world has ever seen.

Freedom - International Day of the Girl


World-renowned artist Beyoncé Knowles lent her song “Freedom” for the #FreedomForGirls campaign. In a video directed by MJ Delaney, little girls ages 5 through 11 dance to the powerful lyrics in a fierce manner.

The video calls for action on several of the biggest challenges girls face like access to education, child marriage and the threat of violence. It showcases alarming figures such as: 130 million girls are out of school and that girls are twice as likely to become infected with HIV. The video carries a tone of anger and frustration, unlike previous year’s campaign #WhatIReallyReallyWant which focused on women in a joyful and optimistic way.

Despite the critical role that women and girls play in sustainable development, the World Bank estimates that less than 2 cents of every $1 spent on international aid is directed towards adolescent girls.

Join this global campaign by posting what freedom of girls means to you on social media, remember to use #FreedomForGirls. Learn more about this campaign by visiting the UN’s Global Goals website.
 
 UN Global Goals 
Source: UN Global Goals

 UN Global Goals

Source: UN Global Goals

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