Each summer, the World Bank collaborates with the Annenberg School for Communication at the University of Pennsylvania and the Annenberg School for Communication and Journalism at the University of Southern California to offer the executive education course on Reform Communication: Leadership, Strategy and Stakeholder Alignment.
Apply today! The early-bird deadline is this Friday, April 27!
During the 10-day program, participants learn the most recent advances in communication and proven techniques in reform implementation, including interpreting and using political economy analyses; crafting multi-stakeholder collaboration, coalition and network building strategies and tactics; providing communication skills that support the implementation of reforms; and developing communication metrics and applying monitoring and evaluation frameworks relevant to reforms.
Participants also connect with a global network of development professionals working on initiatives in the public, private and non-profit sectors.
But you don’t have to take our word for it. Here is some of the feedback we have received:
Furthermore, when asked in an impact assessment of the course, “How have you used skills acquired in the course in your professional work?” alumni revealed the following:
- The majority said they had changed the way they interact and deal with their peers and stakeholders.
- Most also said that they better understand the issues around communication and can sift out important information for communication, from the not-so-important.The way they formulate messages for their intended audience has changed.
- They know how to frame issues and summarize key points, which has resulted in noticeable differences in how their messages are received.
- Attending the Summer Institute increased appreciation for the essential role communications plays in policy implementation and pushing reform agendas forward. 2018 brochure to learn more about the program.