Syndicate content

Social Marketing Master Class: Market Facilitation

Roxanne Bauer's picture
How can a development program work with other actors in a market to provide a product or service? How can we segment a market or use subsidy more effectively?

Social marketing asks questions like these to determine what types of media to use, how to allocate resources, and what the mix and schedule of marketing strategies should be in order to influence how individuals interact with and respond to products and services. It seeks to inform the delivery of competition-sensitive and segmented social change programs.

Rebecca Firestone, a social epidemiologist at PSI with area specialties in sexual and reproductive health and non-communicable diseases, speaks to us about the importance of designing programs that do not just operate in a market but which actively facilitate the market. Ultimately, she says, the goal is to ensure "equitable access to products and services that are going to help people lead healthier lives."

In Myanmar, where the economy is opening up, PSI is working to ensure that the commercial market for condoms is allowed to grow while also finding avenues to deliver condoms to those people who cannot afford them on their own.
 
Market Facilitation
 

Has the Potential of ICTs to Reduce Conflict in Africa been Over-Hyped?

CGCS's picture

//Rasna Warah, journalist and independent researcher, analyzes key themes and conclusions emerging from a July 2014 workshop on the role of ICTs in statebuilding and peacebuilding in Africa.

Information and communication technologies (ICTs) and new media have often been viewed as a solution to Africa’s myriad problems, including poor governance, conflict and poverty. From the M-Pesa mobile banking system in Kenya to the aggressive adoption of e-governance in Rwanda, the role of ICTs in improving Africa’s economy and governance systems cannot be underestimated.

However, while innovations and the use of ICTs on the African continent are on the rise, they have not necessarily reduced the threat of conflict. Evidence of a direct correlation between increased ICT penetration and innovations and peace and stability on the continent is sketchy at best, and quite often anecdotal, based usually on the innovators’ own assessment of the technology and its impact. For example, the Ushahidi platform, which has been praised internationally for allowing conflict-prone countries to track sites of violence and conflict within a region, and which played an important role in identifying areas of conflict during Kenya’s 2008 post-election violence, has not helped the country to significantly reduce the prospect of future conflict. On the contrary, the country has witnessed increasing terrorism-related violence and insecurity in recent months. Such innovations point to the fact that innovative technology by itself cannot reduce conflict if the social, economic and political conditions in a country are not conducive to peace and stability. It also shows that when the “hardware,” such as the police force and security and intelligence services are substandard, no amount of technology can prevent the threat of violence, conflict or insecurity.

Weekly Wire: The Global Forum

Roxanne Bauer's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

Out in the Open: This Man Wants to Turn Data Into Free Food (And So Much More)
Wired
Let’s say your city releases a list of all trees planted on its public property. It would be a godsend—at least in theory. You could filter the data into a list of all the fruit and nut trees in the city, transfer it into an online database, and create a smartphone app that helps anyone find free food. Such is promise of “open data”—the massive troves of public information our governments now post to the net. The hope is that, if governments share enough of this data with the world at large, hackers and entrepreneurs will find a way of putting it to good use. But although so much of this government data is now available, the revolution hasn’t exactly happened.

Four mobile-based tools that can bring education to millions
The Guardian
“Education is the most powerful weapon which you can use to change the world”, Nelson Mandela is famed for saying. Yet access to good quality learning is still denied to millions around the world, particularly in developing countries where teaching standards and education facilities are often poor. The ubiquity of mobile phones is presenting educators with a new, low-cost tool for teaching. Here we look at four mobile-based solutions delivering real results for low-income learners.

Sport and Social Media: Perfect Partners for an Imperfect Climate

Leszek J. Sibilski's picture

From the melting snow of the Sochi 2014 Winter Olympics to the stifling heat of the Australian Open Tennis Championships in Melbourne, climate change is proving relentless.
 
So are we going to sit back and let it ravage our lives and love of sport? As a former member of the Polish National Olympic Team in cycling, I definitely hope not. Let’s unite the power of sport with the might of social media and face up to the world’s environmental enemy number one. 
 
Fact – temperatures are rising

According to the World Bank, Earth could warm from its current global mean temperature of 0.8°C above pre-industrial levels to as high as 4°C by 2100.
 
What does that mean? More extreme heat waves, causing global health, socio-political and economic ramifications. The President of The World Bank is calling for action to hold warming below 2° C. The question is, what can we do?

Media (R)evolutions: New Publications on Media Development around the World

Roxanne Bauer's picture

New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

Twice a year, CAMECO, a consultancy specializing in media and communications, publishes a list of selected publications on media and communications in Africa, Asia, Eastern Europe, Latin America and the Middle East. This rich resource includes 210 titles, covering 160 countries worldwide. Many of the titles can be downloaded directly.

The Things We Do: I'll Have What's She's Having

Roxanne Bauer's picture

Swimming is to cats what rational thinking is to humans- they can do it, but usually begrudgingly.

While people like to think of themselves as independent thinkers who employ rational thought to make decisions (and this can sometimes be true), many of our choices are influenced by social instincts. What goes through our minds is derived, in large part, from what goes through the minds of those around us. 

According to a book, I’ll Have What She’s Having, by Alex Bently, Mark Earls, and Michael J. O’Brien, humans are fundamentally pro- social creatures that collaborate and copy the behaviors and choices of others when making decisions.

Quote of the Week: Michael Ignatieff

Sina Odugbemi's picture

“Separatist politicians, desiring to be presidents or prime ministers of little countries, force their fellow citizens to make choices that they should not have to make between identities that they have combined, each in their own unique way, and now watch being ripped apart – one portion of themselves flung on one side of a border, a damaged remnant on the other."

- Michael Ignatieff, writing about a possible secession of Scotland from the United Kingdom. On September 18, 2014 Scots will vote on independence in a referendum.  Ignatieff is a Canadian author, academic, and former politician. In addition to leading the Liberal Party and the Official Opposition of Canada from 2008 until 2011, he has held senior academic posts at the universities of Cambridge, Oxford, Harvard and Toronto.

FT Weekend: Glimpses of Unattainable Opulence

Sina Odugbemi's picture
Why do we consume the media that we do, especially the ones we rely on all the time? Many media scholars argue that we consume media because of their usefulness to us and the gratifications they bring. This is known as the uses-and-gratification paradigm. Says Alan M. Rubin:
 

The assumptions of uses and gratifications underscore the role of audience initiative and activity. Behavior is largely goal directed and purposive. People typically choose to participate and select media or messages from an array of communication alternatives in response to their expectations and desires. These expectations and desires emanate from, and are constrained by, personal traits, social context, and interaction. [i]

If this is true, and I believe it is, then the media you regularly consume says a lot about you, particularly your expectations and desires.

Weekly Wire: The Global Forum

Roxanne Bauer's picture

These are some of the views and reports relevant to our readers that caught our attention this week.

Why are indigenous people left out of the sustainable development goals?
The Guardian
The great danger in compiling a list of priorities for international development, which is what most of the development industry has been preoccupied with for the past couple of years, is the dreaded “shopping list” or “Christmas tree”. This is where everyone’s pet problem is included and we don’t have a list of priorities at all, but a list of almost everything wrong with the world. So I write this article with some caution. All told, I think the drafting committee for the sustainable development goals (SDGs), which will replace the millennium development goals (MDGs) after 2015, has done a decent job. The fact that there are still 17 goals (which is too many) is a consequence of the pressing problems that global co-operation can help to fix, rather than an inability to prioritise. Nevertheless, there is a gaping hole. Indigenous people are conspicuous only in the fleeting nature of references to them.

Leaders Indicating
Foreign Affairs
The normal rhythm of politics tends to lead most nations’ economies around in a circle, ashes to ashes. This life cycle starts with a crisis, which forces leaders to reform, which triggers an economic revival, which lulls leaders into complacency, which plunges the economy back into crisis again. Although the pattern repeats itself indefinitely, a few nations will summon the strength to reform even in good times, and others will wallow in complacency for years -- a tendency that helps explains why, of the world’s nearly 200 economies, only 35 have reached developed status and stayed there. The rest are still emerging, and many have been emerging forever.
 

Campaign Art: #WorldHumanitarianDay

Roxanne Bauer's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

World Humanitarian Day, celebrated on August 19, seeks to raise awareness around the important activity of humanitarian workers, as well as the dangers that they face.

This year's campaign featured the theme "The world needs more Humanitarian Heroes" and a call from popular personalities to show support for humanitarians by tweeting with the hashtags #humanitarianheroes and #theworldneedsmore.  A new platform, Messengers of Humanity, was also launched to encourage individuals to become members of an online community where they can share images, important facts and figures, opportunities to get involved, and messages of hope. 
 
World Humanitarian Day 2014: Voices from the Field

Pages