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Media (R)evolutions: Asia Pacific's Pay-TV Boom

Roxanne Bauer's picture
New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.

When people talk about innovation in media, digital devices and social media are most likely to come to mind.  Yet, at the end of the day, we all like to watch TV.  

Global pay TV revenues, calculated as a total of subscription fees and on-demand movies and TV episode, will reach $209 billion in 2020, an increase from $193 billion in 2013, according to a new report from Digital TV Research.   While revenues are expected to decrease in North America by 9.2% (around $9 billion) between 2013 and 2020 and in Western Europe by 1.6%, these declines will be more than offset by revenue growth of nearly $15 billion (up by 47%) in the Asia Pacific region. Revenues will also more than double in Sub-Saharan Africa to $5 billion.

Half of all homes in the Asia-Pacific region with TVs-- more than 360 million homes and one billion viewers-- now receive multi-channel TV, according to the Cable and Satellite Broadcasting Association of Asia (CASBAA).  In the past decade, the number of pay-TV homes in the region has doubled and there has massive growth in the number of pay-TV channels. In India, there are more than 450 channels, an increase from 120 channels in 2003. The rise has been even more dramatic in Australia, where the number of pay channels rose from 60 in 2008 to over 150 in 2010.

Two new forms of pay-TV are also making waves in the industry: IPTV and DTH.  IPTV, short for Internet Protocol television, is a relatively new and still evolving technology.  It delivers TV through a system internet protocol to send and recieve information (channels) over any broadband or network connection.  IPTV is innovative because it allows devices to interact- you can program the DVR using your phone, share tablet and TV screens, and answer phone calls on the TV.  DTH, or Direct-To-Home, tv receives programming from satellites and is convenient for people who live in rural settings because it eliminates the need for local cable operators.

Source: Festival of Media, Asia Pacific

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