Each summer, the World Bank collaborates with the Annenberg School for Communication at the University of Pennsylvania and the Annenberg School for Communication and Journalism at the University of Southern California to offer the executive education course on Reform Communication: Leadership, Strategy and Stakeholder Alignment.
Apply today! The first early-bird deadline is February 23.
During the 10-day program, participants learn the most recent advances in communication and proven techniques in reform implementation, including interpreting and using political economy analyses; crafting multi-stakeholder collaboration, coalition and network building strategies and tactics; providing communication skills that support the implementation of reforms; and developing communication metrics and applying monitoring and evaluation frameworks relevant to reforms.
Participants also connect with a global network of development professionals working on initiatives in the public, private and non-profit sectors.
But you don’t have to take our word for it. Here is some of the feedback we have received:
"We are currently supporting several difficult reforms in Bosnia and Herzegovina and communicating about them is critical. I often revert back to my notes from the Course for guidance on certain issues, and I am so happy that I am able to apply the knowledge and my Annenberg experience in reality and see it work!" – Jasmina Hadzic, Communications Officer, World Bank, Bosnia and Herzegovina, attended in 2016
"My participation in the programme inspired me to do a Master’s program at the University of Benin. I am done with my course work and doing my research work on the media consumption pattern of rural people and its effect on their political Behaviour." – Flora Bossey, Communication Officer, Edo SEEFOR Project, Nigeria, attended in 2015
"I view my cohort as an international advisory board. In the future, 5 years or 10 years down the road, we’ll be sharing experiences, being in touch, and helping each other out. What is helpful is to continue the networking process with your peers so that there is a network of practitioners spread across the world, sharing ideas, renewing their knowledge base, and working together collaboratively." –Tunji Lardner, West African NGO Network, Nigeria, attended in 2013
Furthermore, when asked in an impact assessment of the course, “How have you used skills acquired in the course in your professional work?” alumni revealed the following:
- The majority said they had changed the way they interact and deal with their peers and stakeholders.
- Most also said that they better understand the issues around communication and can sift out important information for communication, from the not-so-important.The way they formulate messages for their intended audience has changed.
- They know how to frame issues and summarize key points, which has resulted in noticeable differences in how their messages are received.
- Attending the Summer Institute increased appreciation for the essential role communications plays in policy implementation and pushing reform agendas forward. 2018 brochure to learn more about the program.