The World Bank’s External Affairs Operational Communications Department, the World Bank Institute’s Governance Practice, the Annenberg School for Communication at the University of Pennsylvania, and the Annenberg School for Communication and Journalism at the University of Southern California are currently accepting applications for the 2012 Summer Institute in Communication and Governance Reform, to be held from June 16 to 27, 2012, at the University of Southern California in Los Angeles.
The 12-day course will equip participants with knowledge about the most recent advances in communication and proven techniques in reform implementation. Participants will develop core competencies essential to bringing about real change, leading to development results in a wide range of sectors. The course seeks to impart critical skills in the following key areas:
- interpreting governance diagnostics and political economy analyses;
- crafting multi-stakeholder coalition building strategies and tactics to support reform;
- providing communication skills that support the implementation of governance reforms,
- leveraging social/digital media tools and analytics effectively, and
- developing communication metrics and applying monitoring and evaluation frameworks.
The course is designed for senior professionals working on reform initiatives around the world, including advisors in government, senior development practitioners and managers and executives of public affairs, public relations, and advertising firms.
The fee for participation is $5,000, which includes daily full-day instruction and meals during the sessions as well as site visits to leading entertainment, advertising, and media industry representatives. Participants are responsible for their travel and lodging. The participation fees will be used to make this Summer Institute a sustainable and regular annual effort.
To apply, please visit www.wbasc.net . All applications must be received by April 30, 2012.
The pilot  of this course was held in July, 2011, in Washington, DC and attended by senior communication practitioners and policy makers from Africa and the Middle East. There was an overwhelming response to and excitement about the course from communication and development professionals across various sectors and regions. You can see some of the testimony of our inaugural participants here . To respond to the significant demand for this course, the partners have worked hard in the last year to bring about the 2012 Summer Institute.
Also, as a result of last year’s pilot, a Global Expert Network on Communication and Governance Reform was launched. Upon completion of the course in June, participants will have the opportunity to join this global network, which is meant to stimulate discussion and sharing of expertise in the use of communication techniques to bring about change.
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