The World Bank Institute's Leadership and Governance Practice, the World Bank's External Affairs Operational Communications Department, the Annenberg School for Communication at the University of Pennsylvania , and the Annenberg School for Communication and Journalism at the University of Southern California  are pleased to announce the 2013 Summer Institute in Communication and Governance Reform.
The course is primarily designed for strategists and advisers in the public sector and civil society, senior development professionals, and seasoned communication specialists who want to strengthen critical competencies in providing implementation support to change agents and reform leaders in developing countries.
The 9.5-day course will be held at the University of Southern California in Los Angeles, May 28 - June 7, 2013. It will equip participants with knowledge about the most recent advances in communication and proven techniques in reform implementation. Participants will develop core competencies essential to bringing about real change, leading to development results in a wide range of sectors.
Participants will acquire critical skills in five key areas:
- Interpreting governance diagnostics and political economy analyses.
- Crafting multi-stakeholder collaboration, coalition and network building strategies and tactics to support reform.
- Providing communication skills that support the implementation of governance reforms.
- Leveraging social/digital media tools and analytics effectively.
- Developing communication metrics and applying monitoring and evaluation frameworks relevant to governance reform.
How did the course come about? In 2011, the above-mentioned partners established a strategic partnership with a focus on strengthening the capacity of developing country professionals in supporting reform efforts on the ground. The partnership’s overarching goal is to support the successful implementation of governance reform that lead to development results, even in the most difficult reform environments by focusing on communication strategies that can help enhance political, social and organizational will for reform and development.
The course was piloted  in July, 2011, and attended by senior communication practitioners and policy makers from Africa and the Middle East. There was an overwhelming response to and excitement about the course from professionals across various sectors and regions. To respond to the significant demand for the course, the partners brought about the Summer Institute in 2012 .
For more information about the 2013 Summer Institute, including participant profile, course fee and online application form, please visit the course website . To download the brochure, click here . The deadline for applications is February 28, 2013.