The World Bank Institute's Leadership Practice, the World Bank Group's External and Corporate Relations, Operational Communications Department, the Annenberg School for Communication at the University of Pennsylvania, and the Annenberg School for Communication and Journalism at the University of Southern California are pleased to announce the 2014 Summer Institute in Reform Communication: Leadership, Strategy and Stakeholder Alignment. The course is designed for leaders, strategists and advisors who want to strengthen the critical competencies necessary to support change agents and reform leaders in developing countries.
The Summer Institute will be held at the University of Southern California in Los Angeles, June 2 - June 13, 2014. During the 10-day program, participants will learn the most recent advances in communication and proven techniques in reform implementation. Participants will develop the skills required to bring about real change, leading to development results. Leaders will connect with a global network of development professionals working on initiatives in the public, private and non-profit sectors.
Participants will acquire critical skills in five key areas:
- Interpreting and using political economy analyses;
- crafting multi-stakeholder collaboration, coalition and network building strategies and tactics to support reform;
- providing communication skills that support the implementation of reforms;
- leveraging social/digital media tools and analytics effectively; and
- developing communication metrics and applying monitoring and evaluation frameworks relevant to reform.
The program has been developed on a premise that successful implementation of policy reforms depends significantly on non-technical, real-world issues that relate to people and politics -- lack of political will, resistance from middle managers, vested interests, hostile public opinion and weak citizen demand for accountability -- and without strategic plans to tackle these issues, policy reforms can face severe challenges.
In 2011, the World Bank along with the USC Annenberg School for Communication & Journalism and the Annenberg School for Communication at the University of Pennsylvania piloted a 10-day Executive Course aimed at strengthening the capacity of developing country professionals by focusing on communication strategies that can help enhance political, social and organizational will for reform and development.
The course introduced cutting-edge knowledge in three complementary areas: political economy analysis, strategic and political communication; and 40 senior development practitioners and communication professionals from 19 countries in Africa, Asia, Latin America, and the Middle East were selected to participate. Please see our promotional video featuring 2013 participants.
Please visit http://www.wbasc.net  for more information, including materials from previous Summer Institutes, the online application , and a link to the flyer . The deadline for applications is December 31, 2013.
Here are links to blog posts on previous Summer Institute (2013).
The 3rd Summer Institute on Communication and Governance Kicks Off! 
The People Who Can Connect the Dots – Graduates of 2013 Summer Institute 
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