"Disciplined and coordinated groups, whether businesses or governments, have always had an advantage over undisciplined ones: they have an easier time engaging in collective action because they have an orderly way of directing the action of their members. Social media can compensate for the disadvantages of undisciplined groups by reducing the costs of coordination."
Clay Shirky 
Associate Arts Professor at the Interactive Telecommunications Program (ITP) and Distinguished Writer in Residence in the Journalism Department, New York University 
Quoted in Foreign Affairs article, The Political Power of Social Media , Jan/Feb 2011
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