Quote of the Week

"A new situation has arisen throughout the world, created by the spread of literacy among the people and the miraculous improvement of the means of communication. Always the  opinions of relatively small publics have been a prime force in political life, but now, for the first time in history, we are confronted nearly everywhere by mass opinion as the final terminant of political, and economic, action."

The Founding Editors of the Academic Journal Public Opinion Quarterly in 1937

On the occasion of the publication of the first issue of Public Opinion Quarterly

DeWitt, C. P., Childs, H. L., Cantril, H., Lasswell, H. D., Pendleton, H., & Riegel, O. W. (1937). Foreword. Public Opinion Quarterly, 1(1), 3-5.

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