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Quote of the Week: Jenna Wortham

Sina Odugbemi's picture

"But the iPhone 5C, which is only marginally better than its predecessors, is designed to make people feel good about buying what is essentially an old phone, repackaged in colorful plastic. The psychology of the new, in other words. Because for better or worse, Apple isn’t just about ownership — it’s about shownership, and inspiring desire and jealousy in those around you that you’ve got the latest device."

- Jenna Wortham , Technology Reporter for The New York Times

Source: The iPhone 5C and the Allure of Shownership, The New York Times, September 16, 2013
Photo Credit: Scott Beale / Laughing Squid
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