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Cultural heritage and sustainable tourism: drivers of poverty reduction and shared prosperity

Ede Ijjasz-Vasquez's picture
Old City of Dubrovnik, a UNESCO World Heritage Site in Croatia. (Photo by Justin Smith / Flickr CC)
Old City of Dubrovnik, a UNESCO World Heritage Site in Croatia. (Photo: Justin Smith / Flickr CC)

Today, we celebrate the International Day for Monuments and Sites. This year, the day focuses on Cultural Heritage and Sustainable Tourism, which underlines the important linkage between culture and cities: Culture, identity, and a people-centered approach are central to building the urban future we want and ensuring sustainable urban development.

In relation to the United Nations International Year of Sustainable Tourism for Development, and in the context of the 2030 Agenda for Sustainable Development and the New Urban Agenda this day also presents a unique opportunity to celebrate the long-standing partnership between the World Bank and UNESCO in the area of culture and sustainable development. 

The recently-launched UNESCO Global Report on Culture for Sustainable Urban Development titled Culture: Urban Future has brought to the forefront of the global discussion the critical role that culture should play in achieving sustainable urbanization, especially over the coming years when one billion people are expected to move to cities by 2030. Culture does not necessarily come in the list of Top 10 issues for sustainable urban development, but it is.

Culture is an essential component of the safe, inclusive, resilient and sustainable urban settlements everybody wants to live in. Culture should be at the core of new approaches for people-centered cities, quality urban environments and integrated policy-making.

Specifically, culture contributes to urban development in four aspects. All of them linked to poverty eradication and shared prosperity in a sustainable manner:

Innovating with the past: How to create resilience through heritage

Barbara Minguez Garcia's picture
Also available in: 日本語
Demonstration of the firefighting system in the Ninna-ji Temple in Kyoto, Japan, by the temple staff and the R-DMUCH professors. (Photo by Barbara Minguez Garcia / World Bank)
Demonstration of the firefighting system in the Ninna-ji Temple in Kyoto, Japan, by the temple staff and the R-DMUCH professors. (Photo: Barbara Minguez Garcia / World Bank)
Bosai (防災) means disaster risk reduction or management, and it became our word of reference. As a group of professionals from disaster risk and cultural heritage management backgrounds visiting Japan, we used it in activities, as nicknames, and shouted in unison every time a group photo was taken. It represents a lesson that Japan has learned very well. Disasters have been part of the Japanese experience since the beginning of history. The Kobe Earthquake in 1995 and the Great East Japan Earthquake and Tsunami in 2011 are just two recent examples of disasters from which Japan recovered under the motto “build back better.” On November 5 we will be marking the World Tsunami Awareness Day, and I cannot think of a better word than Bosai to capture its significance.

In an environment rife with natural disasters, Japan recognizes that climate change is a tangible reality that increases the intensity and frequency of these disasters. The country knows very well the threat they pose not only to its people, economy, or infrastructure, but also to its cultural heritage.

Intangible culture is equally important, especially helping people in the recovery process and ensuring that we learn from the past. Take for instance the example of ancient local knowledge used around the world, and ask yourself: are we listening to our ancestors’ warnings?