China has seen a booming tourism industry during the last few decades, thanks to a fast-developing economy and growing disposable personal income. , and 8.4% of the country’s total employment. Not surprisingly, cultural heritage sites were among the most popular tourist destinations.
But beyond the well-known Great Wall and Forbidden City, many cultural heritage sites are located in the poorer, inland cities and provinces of the country. If managed sustainably, —especially ethnic minorities, youth, and women—find jobs, grow incomes, and improve livelihoods.
“[Sustainable tourism] is not only the conservation of the cultural assets that are very important for the next generations to come, but, also, it’s the infrastructure upgrading, it’s the housing upgrading, and it is the social inclusion to really preserve the ethnic minorities’ culture and values – it is an interesting cultural package that is very valuable for countries around the world,” says Ede Ijjasz-Vasquez, a Senior Director of the World Bank.
To help reduce poverty and inequality in China’s lagging regions, —with the Bank’s largest program of this kind operating around 20 projects across the country. These projects have supported local economic development driven by cultural tourism.
“Over the years, the program has helped conserve over 40 cultural heritage sites, and over 30 historic urban neighborhoods, towns, and villages,” according to Judy Jia, a Beijing-based Urban Analyst.
Watch a video to learn from Ede Ijjasz-Vasquez (@Ede_WBG) and Judy Jia how cultural heritage and sustainable tourism can promote inclusive growth and boost shared prosperity in China, and what other countries can learn from this experience.
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