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Childhood Cancer

Campaign Art: A Hair-Raising Message

Roxanne Bauer's picture
People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.

In February 2014, a Swedish shampoo advertisement blew people away in Stockholm subways. The electronic ads were equipped with sensors to recognize a train’s arrival at the station. Each time a train appoached, the models' hair blew around, giving the impression that they were windswept.

More recently, Garbergs, a Swedish media agency, developed their own take on the ad for The Swedish Childhood Cancer Foundation (Barncancerfonden) but with an unexpected twist that left observers a little stunned. 
 
VIDEO: A hair-raising message