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attribution

How do media tell us whom to blame for social problems?

Jing Guo's picture

Let’s consider these questions…
Should the poor be blamed for their poverty?
Should the government or citizens be responsible for the cost of health care?
Shall we expect only developed countries to deal with climate change?
 
Before you start searching for your own answers, the media, believe it or not, have already planted theirs in your mind.
 
News media set the public agenda every day by telling us what is important to know and how to think about it. When it comes to global challenges such as poverty, climate change, and the refugee crisis, the media often play a decisive role in defining both the problem and responsibility. Attribution of responsibility in media reporting should not be underestimated, as it suggests the source of problems and who should fix them, shapes the public discourse and opinions about issues, and subsequently influences local and global policy approaches to public concerns.