People, Spaces, Deliberation bloggers present exceptional campaign art from all over the world. These examples are meant to inspire.HIV first emerged in the 1980s, and soon after Brazil's infection rates quickly climbed. A decade later, in the early 1990s, Brazil and South Africa had similar infection rates. Today, however, the two countries look quite different: South Africa now has one of the highest HIV infection rates in the world, with over 6 million people infected while Brazil has been able to drastically reduce the number of cases to 660,000.
Over the last 25 years, Brazil has initiated a series of steps, including the provision of free condoms and free treatment (due in part to cheap drugs obtained through negotiations with pharmaceutical companies) and was able to reduce the disease’s prevalence. Nevertheless, the number of new HIV cases is starting to rise again, as international funding for HIV/AIDS programs becomes more limited and as a generation of young people emerges that didn't experience the horror of HIV before widespread treatment was available.
In response, Ogilvy Brazil launched a campaign on behalf of the NGO Life Support Group (Grupo de Incentivo à Vida) that seeks to raise awareness and humanize the disease. They asked HIV-positive individuals to prick their fingers and add a drop of blood to posters that were then placed around São Paulo.
HIV cannot survive for more than an hour outside the human body, rendering the posters completely harmless. The idea is that, just like the posters, people with HIV are not to be feared.