Program Manager, Connect4Climate
Lucia Grenna is the driving force and leader of Connect4Climate, the unit specializing in Communication for Climate Change at the World Bank Group’s Global Engagement division. Grenna has been with the World Bank since 1998. She created Connect4Climate in 2011, realizing the overwhelming need for effective and engaging climate change communications. The initiative has since grown into a major global partnership of concerned individuals and committed organizations. She was the task manager for the First World Congress on Communication for Development (WCCD, Rome 2006) that brought together for the first time more than 800 communication professionals engaged in development initiatives, policy- and decision-making, NGOs, community representatives, and academics from around the world to discuss how to mainstream development communication into development policies and practice. She is author of several articles and publications on communication for development. Prior to joining the World Bank, Grenna worked as a journalist in print and electronic media and produced hundreds of interviews on issues related to economic and social development. She worked in production and marketing of movies and documentaries, and was a team member of the World Bank/CNN Millennial campaign.