Paolo Mefalopulos is the UNICEF Representative in Uruguay, Montevideo. He previously headed the Communication Program at UNICEF India. Paolo holds a doctorate degree in communication from the University of Texas at Austin. His professional career began in the private sector in Italy, where he worked for a national television network and for a training institution of a major private corporation. He has worked extensively in the field of information, education and communication for a number of international agencies such as UNESCO, FAO and the European Union. While working for FAO, Mefalopulos was part of a team that developed an innovative methodology known as PRCA; Participatory Rural Communication Appraisal, adopted by many projects around the world.