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Rosie Parkyn

Rosie Parkyn's picture
Head of Advisory and Policy, BBC Media Action
Having left a first career in marketing and copywriting in 2003, Rosie found herself volunteering at a small but powerful community radio station called Life FM in London’s Harlesden. This experience uncovered her passion: the enormous potential of the media in all its forms to support development and address social problems, enabling people to communicate with each other about the things which matter to them most, to be informed, inspired, persuaded, entertained and represented, to set the agenda, and to tell stories and participate in the way in which their lives are managed. 

She now works for the BBC's international development charity, where she has amassed significant expertise in the use of communications to advance development objectives. 

From managing large multimedia health education campaigns to designing programmes which improve the media's ability to hold governments to account, she aims to bring enthusiasm and intelligence to everything she does. Rosie believes the best and most creative ideas come from collaboration, and she's energised on a daily basis by the success of this sector in bringing about real social change, particularly where traditional media platforms and formats, new technologies and word of mouth converge.