Swati Mishra is a communications strategist with more than 8 years of experience. She currently works as a Senior Accounts Manager at Adfactors PR, India. Previously, she worked as an Online Communications Associate in the Operations and Strategy unit in Development Economics Vice Presidency at the World Bank. She oversaw the unit’s Social media and on-line outreach efforts. Prior to joining the World Bank, Swati was a broadcast professional in India. Her interest in development communications began during an internship at a Microfinance Institute in India, where she worked with Self Help Groups on capacity building. She holds a Masters degree in Communications and likes watching documentaries in her free time.