UNCTAD’s E-Commerce Week took place recently in Geneva, Switzerland. This third E-Commerce Week was the largest ever, with over 900 registered participants, plus walk-ins from the Geneva community. This is nearly triple last year’s attendance. The large turnout reflected the heightened interest of developing countries in e-commerce as a tool for promoting economic growth and opportunity. Highlights of the week included the launch of the online platforms for the multi-stakeholder E-Trade For All initiative and its private-sector partner Business For E-Trade Development, and a special panel on digital transformation for small businesses and entrepreneurs, featuring Alibaba’s Jack Ma.
Policymakers care about export diversification. High product and market concentration increases a country’s vulnerability to external shocks. Sudden closure of export markets triggered by regulatory changes or dramatic changes in international prices, for example, could even threaten macroeconomic stability when export baskets are concentrated.