Animation schools in Cambodia are using the power of international trade to reach the poor. In recent years, a number of institutions have emerged to train young Khmers how to draw the characters used in advertisements, cartoons and films. One of the institutes is run by a French school whose graduates have worked on blockbusters such as the Harry Potter, Shrek and Batman movies. These schools are tapping into a multi-billion-dollar global industry and demonstrating Cambodia’s potential to engage in high-tech services trade. They also confirm that small firms and even community-led projects in LDCs can participate in trade in services, while helping children rise out of poverty.