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Travel Channel Meets Discovery Channel: How Tourism Can Promote Export Performance and Diversification

Gonzalo Varela's picture

Folded pashminas on display in China. Source - Ashley Wang. We all enjoy a nice vacation. Today, tourism has become a major driver of economic growth around the world. But measuring its impact, either directly or indirectly, is an evolving exercise.  

Our new research unveils a strong association between tourism inflows from a particular country and increases in exports of traditional or “exotic” goods to that same country the following year. In other words, tourism not only helps local vendors sell goods to people on vacation, but also works as a springboard for promoting traditional products abroad once that vacation is little more than a memory.