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What a simple idea can do for sustainable transport

Nak Moon Sung's picture
This is the story of an idea. In fact, of a very simple and creative idea that is having huge impact on the way people move. This idea is helping reduce travel time, save money and increase the connectivity of big and small cities.
A map of South Korea's rest areas
and transfer points

So who is behind this brilliant idea? Actually, it is rather something that we all take for granted in developed countries, as well as some developing countries’ expressways or highways: the rest area.

We normally associate rest areas with a quick stop for food, gas or other necessities. But what if these rest areas could add even more value to transportation, and without huge expenses? This is precisely what the South Korean government did back in 2010 when it opened the first “Regional Buses to Regional Buses Transfer Centers,” utilizing rest areas along expressways. The idea was gestated at the Korea Transport Institute (KOTI), one of the partners of the World Bank’s Transport and ICT global practice.

Since 2010, rest areas have played an effective role as “sub-hubs,” or transfer centers for regional buses, which in turn have more than doubled the number of regional routes, increasing the accessibility to smaller cities, and all this without having to go through the capital Seoul, where there is often too much traffic and congestion.

We know that bus transport is a more effective transportation mode than individual cars, particularly in terms of moving more people and reducing congestion and pollution. But in Korea, as well as other countries, there are several reasons why bus transport is less favored than cars, but one of the most important is a lack of accessibility to smaller cities. That is to say, bus transport cannot provide door-to-door service. In fact, accessibility in regional bus transport is worse than within cities mainly because regional buses tend to operate mostly non-stop services between larger cities.

​Important experiences and lessons from integrated fare systems

Jorge Rebelo's picture
Although integrated modal fares are important innovations for low-income riders, these systems can be plagued by many problems.

For example, in Rio de Janeiro — despite efforts by the government to convene all transit operators during the planning stage —private rail-based operators were reluctant to participate in the design of the system because they feared that the bus system would stand to benefit more from integrated fares.  In the end, the government went ahead with its plans.

Today, although the integrated fare system benefits the poor, it fosters the inefficiency of inter-municipal buses that receive a subsidy that allow them to survive despite low load factors. Several of those routes should have been integrated with rail. There was also fraud by van operators using transport routes and the system’s smart cards. Consequently, the subsidy rose very quickly. 

Even so, Rio de Janeiro’s system is a blessing to low-income users, and overall ridership increased. If challenges are met, the system can work better for everyone. Efforts must be done to fine-tune the system, close loopholes, decrease fraud and reward the most efficient parts of the system.

In my previous blog entry, I wrote about nine suggestions for designing and implementing integrated fare systems. Now, in addition to the initial example from Brazil, I’d like to share a few other experiences and lessons regarding integrated modal fares.

When there is a regional transport agency, an integrated fare system’s level of service can be monitored from a central location, provided buses are equipped with GPS and smart card systems (as in Santiago, Chile).

It’s Time to Take the Bus!

Ahmad Iqbal Chaudhary's picture
Rapid motorization and traffic congestion are becoming a major challenge for large cities in the developing world, and generating significant economic and social costs. In Cairo, for instance, the World Bank estimates that congestion costs are as high as US$8 billion or 4% of the city’s GDP.

Meet me at the back of the bus

Marc Juhel's picture

If you miss me at the back of the bus, and you can't find me nowhere
Come on up to the front of the bus, I'll be ridin' right there
I'll be ridin' right there
I'll be ridin' right there
Come on up to the front of the bus I'll be ridin' right there

It’s a bridge! It’s a bus! But is it real?

Holly Krambeck's picture

Since May, the Internet has been a-buzz with the “bridge bus”, a never-before-seen public transit contraption scheduled for a 186 km route pilot in Beijing later this year. The bus straddles existing roadway lanes, creating a moving tunnel-like effect for the vehicles underneath. The vehicle’s Shenzhen-based designers claim that the system can move up to 1,200 passengers at a time (300 per bus), without taking away from existing road space, while at the same time reducing fuel consumption (the bridge bus runs on electricity, partially supplied by solar panels), and at a lower cost than building a subway. A revolution!

I am a big fan of entrepreneurial innovation in transit. And when I see something truly innovative and different come out of one of the countries where we work, I get very excited! But there is something about this concept -- something that doesn’t seem quite right…