So who is behind this brilliant idea? Actually, it is rather something that we all take for granted in developed countries, as well as some developing countries’ expressways or highways: the rest area.
We normally associate rest areas with a quick stop for food, gas or other necessities. But what if these rest areas could add even more value to transportation, and without huge expenses? This is precisely what the South Korean government did back in 2010 when it opened the first “Regional Buses to Regional Buses Transfer Centers,” utilizing rest areas along expressways. The idea was gestated at the Korea Transport Institute (KOTI), one of the partners of the World Bank’s Transport and ICT global practice.
Since 2010, rest areas have played an effective role as “sub-hubs,” or transfer centers for regional buses, which in turn have more than doubled the number of regional routes, increasing the accessibility to smaller cities, and all this without having to go through the capital Seoul, where there is often too much traffic and congestion.
We know that bus transport is a more effective transportation mode than individual cars, particularly in terms of moving more people and reducing congestion and pollution. But in Korea, as well as other countries, there are several reasons why bus transport is less favored than cars, but one of the most important is a lack of accessibility to smaller cities. That is to say, bus transport cannot provide door-to-door service. In fact, accessibility in regional bus transport is worse than within cities mainly because regional buses tend to operate mostly non-stop services between larger cities.