When looking to improve road safety for children around the world, it is clear that the experience of South Korea has valuable lessons to offer.
To start, the numbers speak for themselves. In 1992, 1,566 kids (14 years old and under) were killed in road crashes in South Korea. By 2014, children deaths dramatically decreased to only 53, the equivalent of an almost 97 percent reduction over that period of time. No other country that we know of has experienced such a remarkable reduction in only 22 years.
What made this achievement possible?
Although there isn't a single answer, the evidence shows that comprehensive policies played a crucial role in reducing children deaths due to road and traffic injuries.
It is unacceptable that around the world, the number one threat that our children and young people face is road traffic injury.
Too often, the world overlooks this issue. But four years ago, for one moment, the world did not ignore a tragedy on the road. My family was thrust into the spotlight when we suffered the loss of my precious daughter, Zenani.
For a brief moment, barely a day, the world’s attention was on my family during our nightmare. Yet too often, when young lives are lost on the roads, the world turns a blind eye.
As I stand here today, right now in my thoughts are the 500 families who have suffered the loss of a child in just the last 24 hours. Those feeling the same suffocating pain as my own family has done. Parents losing that which they hold most precious. The world will barely notice this suffering. And worse, there will be no action to prevent the 500 tragedies of tomorrow, and each day after that.
I’m speaking today because I want to say that we can no longer sit here and ignore this crisis. Collectively we are failing. And we are being failed by our leaders. We must change this. We must demand action.
With the Save Kids Lives campaign that we have launched for UN Global Road Safety Week, we have witnessed a movement growing around the world. Families, communities and civil society joining together demanding greater protection on the roads, particularly for their children.
A multi-lane highway with a speed limit exceeding 70 mph, a dirt road without shoulders or protective barriers, and a city street where child pedestrians and cyclists share space with cars, buses, trucks, and motorcycles can be among the most dangerous places in the world.