The 70’s were waning and the loudspeaker was still blaring disco. The celebration in this middle class New Delhi neighborhood was noticeable. It was a party to welcome a new car, which like a new bride was decked with marigold garlands. Neighbors had joined the obligatory prayer ceremony in anticipation of a festive lunch. The auspicious coconut was broken and a plump lemon crushed under the tire to ward off evil jealous eyes. A child birth in this neighborhood was rarely celebrated as grandly. Maybe unlike a baby, the car had come after ten long years of excruciating wait and bribes.
Below the garish decorations, the car was technologically from the World War era. Adorned with cheap interiors. It was pretentiously named “Ambassador” and for 50 years, it reigned as the queen of Indian roads. It should have been named “liberator” instead. It liberated the aspiring middle class from the indignities of soul crushing congestion and the curling stench of the Delhi Transport Corporation buses.
When it came to public transportation in pre-1990s India, the bus was a metaphor for socialism, where everyone riding was equal and equally miserable. The car on other hand signified individual liberty, a symbol of capitalism. This fundamental struggle and human desire to balance liberty and equality has historically and philosophically defined the debate on the preferred mode of transportation, Public-Private Partnerships and the role of Information and Communication Technologies.