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Open Data + Urban Transport = ?

Holly Krambeck's picture

For fun, suppose you were a software developer, and you came up with a terrific idea to communicate public transit information. For example, imagine your city experiences frequent floods, and you have devised an automated system that sends SMS texts to passengers, advising them of alternative transit routes during emergencies.

How much revenue do you think you could earn for that software? How many people could you positively impact?

 

What if I told you that today, by taking advantage of one tiny revolution in open data, you could take those numbers and multiply them by 350, turning $100,000 into $35 million, or 1 million people into 350 million? Sounds pretty good, right? If you are in international development, sounds like a promotion…