The Future of Driving and Finding the Right Incentives for Behavior Change
What would blogs be good for if it were not for their intent on steering a bit of controversy?
So here it is… I do not believe that behavior change interventions can effect lasting change in people’s travel patterns unless real choices are available to them within the local context.


It doesn’t happen very often. Thank goodness. But there are times, very rare times, when in our work, we experience a kind of mid-life crisis, when some external event sparks the realization that we have been traveling down a decision-path for so long, we’ve lost sight of something very important – when we stop and say, how did we get here?