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road safety management

Colombia says "Yipi" for public transit

Leonardo Canon Rubiano's picture
As many Colombian cities struggle to keep public transit ridership levels, one city is innovating using technology, gender-sensitive employment, and ideas from Asia to curb the “mototaxiing revolution” and restore ridership loss.
Moto-taxis in Sincelejo, Colombia. Photos: Leonardo Canon

An increasing “motorbike revolution” – represented by spectacular increase in motorbike motorization and reliance on door-to-door motorized services – has changed the rules of the game and cannot be obviated in transport systems.

Flicking through the Uber website, we found that the company used to offer an “UberMoto” service in Paris from 2012 to 2013. Meanwhile, on the other side of the Atlantic, the local Colombian newspaper headlines discuss the legislation forbidding male passengers on motorcycles in a number of cities in an effort to curb moto-taxis.

The impact of motorbikes cannot be ignored. Purchase of motorbikes and operation of moto-taxis have been identified as key drivers for a modal shift from public transit to private vehicles in many places around the world, including Colombia. The nationwide phenomenon of moto-taxis has revolutionized mobility in small and medium-size Colombian cities, and has become a source of income for many.

Want dramatic road safety results? Look to South Korea.

Nak Moon Sung's picture
When looking to improve road safety for children around the world, it is clear that the experience of South Korea has valuable lessons to offer.

To start, the numbers speak for themselves. In 1992, 1,566 kids (14 years old and under) were killed in road crashes in South Korea. By 2014, children deaths dramatically decreased to only 53, the equivalent of an almost 97 percent reduction over that period of time. No other country that we know of has experienced such a remarkable reduction in only 22 years.
Decreasing road fatalities in South Korea, 1990-2015

What made this achievement possible?

Although there isn't a single answer, the evidence shows that comprehensive policies played a crucial role in reducing children deaths due to road and traffic injuries.

On roads everywhere, we are calling for greater protection for our children

Zoleka Mandela's picture
Zoleka Mandela speaks at a Road
Safety Week event at the World
Bank on Monday, May 4.
It is unacceptable that around the world, the number one threat that our children and young people face is road traffic injury.

Too often, the world overlooks this issue. But four years ago, for one moment, the world did not ignore a tragedy on the road. My family was thrust into the spotlight when we suffered the loss of my precious daughter, Zenani.

For a brief moment, barely a day, the world’s attention was on my family during our nightmare. Yet too often, when young lives are lost on the roads, the world turns a blind eye.

As I stand here today, right now in my thoughts are the 500 families who have suffered the loss of a child in just the last 24 hours. Those feeling the same suffocating pain as my own family has done. Parents losing that which they hold most precious. The world will barely notice this suffering. And worse, there will be no action to prevent the 500 tragedies of tomorrow, and each day after that.

I’m speaking today because I want to say that we can no longer sit here and ignore this crisis. Collectively we are failing. And we are being failed by our leaders. We must change this. We must demand action.

With the Save Kids Lives campaign that we have launched for UN Global Road Safety Week, we have witnessed a movement growing around the world. Families, communities and civil society joining together demanding greater protection on the roads, particularly for their children.

A simple technology with great impact on road safety

Nak Moon Sung's picture
Most of us have probably heard about black boxes, particularly when they relate to airplane crashes. But what about black boxes for cars?

Originally, black boxes in airplanes perform routine gathering and storing of data on all airplane operations during fly time. In the event of a specific accident or crash, the log data can be analyzed to determine or clarify the causes of an incident.
An example of black box

A black box for cars is a video recording device with an acceleration sensor and a GPS receiver module. It can record any situation happening in front of a vehicle and store the information in the form of digital images into a built-in memory card. A vehicle’s black box is not a newly developed technology, but an application of existing video-recording technologies for the purpose of increasing road safety. This simple technology also has played a crucial role in solving or clarifying causes related to traffic crashes. Above all, the black box for vehicles has resulted in a decrease of traffic crashes, thus saving lives.

In South Korea, for example, taxi drivers first installed vehicles’ black boxes back in 2008. Since then, vehicle black boxes have been rapidly adopted by taxis throughout the country, under the sponsorship of local governments and insurance companies.

Road crashes have more impact on poverty than you probably thought

Nak Moon Sung's picture
Road crashes are becoming a global health crisis and, as such, require comprehensive measures to prevent them, including a better understanding of the social impacts of road-related deaths and injuries.

Several indicators aim to illustrate the impact of traffic crashes. The most common ones are the number of fatalities and injuries.  Globally some 1.3 million people die on the road every year and up to 50 million suffer injuries. And overall economic costs of road crashes range from 2-5 percent of GDP in many countries. These economic costs provide a basis for transport safety improvement projects such as hazard location treatments, road audits, school zones and other preventive measures.

It is important, however, to turn our eyes on the impact of road crashes at the household level.  The impact on a family in losing a loved one is enormous, both in terms of emotional trauma and/or loss of income or caused disability, especially when many poor countries do not have strong enough safety nets for victims of road crashes. The impact of road crashes is less understood, and lack of strong data or evidence on these is a challenge in many countries.

If a member of a family is involved in a road crash, what kind of changes are likely to occur in that particular family? If the head of household or breadwinner is killed or severely injured, the impact to that household can be devastating. There are scarcely plausible surveys that show the effects of road crashes on households because it is presumably difficult to trace victims of road crashes.

Brazil, on the road to better safety

Eric Lancelot's picture
Paving a highway in Brazil. Photo:
Thomas Sennett / World Bank
Over the past several years, Brazil has shown a commitment to improving road safety with no less than four national programs. These include Parada (literally “Stop”), Rodovida, (which, in Portuguese, is a game of words for “Road and Life”), Vida no Tránsito ( “Life in Transportation”) and BR Legal.

Unfortunately, the country’s performance remains poor compared to many other countries with similar socioeconomic characteristics. In fact, Brazil’s death toll is currently between 23 and 27 deaths per 100,000 inhabitants, which is more than twice the targets of its own national strategy for 2014 and far above the best performing countries in the world, such as Sweden (three deaths per 100,000). Why?

A variety of factors contribute to this situation, from lagging infrastructure quality to the overall organization of the transport sector, characterized by insufficient integration and coordination between jurisdictions as well as across sectors. This is further epitomized by the four distinct national programs mentioned at the beginning of this post.

In mid-2014, Brazil was selected by the UN to organize the mid-term ministerial review meeting of the UN Decade of Action for Road Safety 2011-2020, which will take place in November 2015. A unit within the Prime Minister’s Cabinet (Casa Civil) was appointed to coordinate the national road safety program at the federal level. Soon, the Brazilian government formalized a partnership with the World Bank to advise on a short-term action plan that features three main pillars: infrastructure assessment, institutional organization, and management evaluation and knowledge sharing.

Toward safer roads in Brazil - A partnership between the World Bank and the State of São Paulo on Road Safety

Eric Lancelot's picture
According to WHO data, road transport kills about 1.3 million people each year, turning into the 8th leading cause of death worldwide. Although road deaths are a global epidemic, Latin America has been hit particularly hard by the road safety crisis: the region accounts for a tenth of traffic fatalities and 6 million serious injuries every year, although it is home to only 6.9% of the world’s population.

Within that regional context, Brazil, often on the frontline and seen as an example by many on the development agenda, lags behind in road safety, especially when compared to nations with similar socioeconomic characteristics. Recently, the federal and state governments have started to take concrete action in an effort to stop the carnage on their roads, and a recent seminar on road safety in Sao Paulo gives some reasons to believe that Brazil is indeed moving in the right direction.

Advocating for the Youngest Victims of Road Traffic Injuries

Moira Donahue's picture

A multi-lane highway with a speed limit exceeding 70 mph, a dirt road without shoulders or protective barriers, and a city street where child pedestrians and cyclists share space with cars, buses, trucks, and motorcycles can be among the most dangerous places in the world. 

Road safety is everyone's responsibility. Mine too.

Said Dahdah's picture

Here is a quiz question for you: "You are driving on a highway and you suddenly realize that you just missed the intended exit ramp. What would you do?"  Most people would hopefully say “Go to the next exit ramp.” However, as we recently found out, 12% of truck drivers in China said: “Back up or turn-around to the missed exit ramp.”