The problem with rural transport is that it is rural, the solution is in branding

A major constraint with developing and maintaining rural roads is the fact that they are, unfortunately, rural. The areas where they are needed are often difficult to access, logistics become complicated, local contracting capability is limited, engineers are few and far between, and younger engineers especially, are not keen to leave the urban environment.


The
and this is no joke. Some time ago, I travelled to rural Nepal to supervise joint DFID/World Bank work in improving access to remote communities. To reach the first village, Dailekh, we took a morning flight from Kathmandu and then drove for many hours. The further we travelled, the more uneven and less engineered the roads became, until the last ten miles to our destination were mere mud tracks. Night fell, the roads grew dark, and rain began to fall.