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sustainable mobility

Can your employer affect your commute?

Shomik Mehndiratta's picture
Also available in: Español
 
Follow the authors on Twitter: @shomik_raj and @canaless
 
“It takes over 40 minutes just to get out of the parking lot. There has to be another way!" Listening to Manuel, an executive from Sao Paulo, was the tipping point that convinced us to convert our theoretical analysis on the potential of “corporate mobility” programs into real-life pilot programs in both Sao Paulo and Mexico.

Corporate Mobility Programs are employer-led efforts to reduce the commuting footprint of their employees. Such programs are usually voluntary. The underlying rationale behind them is that improved public transport systems or better walking and cycling facilities are necessary but not sufficient to address urban mobility challenges and move away from car-centric development. Moreover, theory suggests that corporate mobility initiatives may have the potential for a rare “triple bottom line”: they reduce employers’ parking-related costs, improve employees’ morale and reduce congestion, emissions and automobility. In other words, corporate mobility programs are good for profits, good for people and good for the planet.

¿Puede tu empleador afectar tu viaje casa-trabajo?

Shomik Mehndiratta's picture
Esta página en: English

Siga a los autores en Twitter: @shomik_raj y @canaless
 
“Me toma solamente para salir del estacionamiento alrededor de 40 minutos. Debe existir alguna otra forma!!” Escuchar a Manuel, un ejecutivo en Sao Paulo fue el punto de inflexión que nos convenció a convertir nuestro análisis teórico en auténticos programas piloto en Sao Paulo y la Ciudad de México.
 
Programas empresariales de movilidad son esfuerzo encabezados por empresas, enfocados en reducir el impacto que generan los viajes casa-trabajo de los empleados. Generalmente estos programas son voluntarios, aunque no es un condición necesaria el que lo sean. El racional detrás de estas iniciativas se basa en que un transporte publico de calidad e infraestructura adecuada para el peatón y el ciclista son necesarios pero no suficientes; dicha infraestructura debe ser suplementada por acciones complementarias que aborden proactivamente los desafíos de la movilidad urbana sustentable e inhibir el desarrollo basado en el uso desmedido del automóvil. Aún mas, la teoría indica que la movilidad empresarial tiene el potencial para un triple gana-gana:  reduce costos de estacionamiento a las empresas, mejora la retención y el reclutamiento; mejora la calidad de vida de los empleados y ayuda a reducir el congestionamiento vial. En otras palabras es favorable para las ganancias, la gente y el planeta. 

Ecovia in Monterrey -- How Bus Rapid Transit is Transforming Urban Mobility

Shomik Mehndiratta's picture
Follow the author on Twitter: @shomik_raj
 

One of the shiny new Ecovía buses
Listening to Juan Ayala rave about how they only let the most talented bus drivers operate the shiny new buses on the Ecovía Bus Rapid Transit (BRT) system, we realized how fantastic our job is. Not only do we have the privilege to help plan and implement transformational projects such as Monterrey’s first BRT line, but we actually get to see the results of our work firsthand.

One should not underestimate the importance of Ecovía, a new 30-km BRT corridor crossing Monterrey from east to west. The original goal was to create a high-speed, high-quality mass transit system that could provide rail-like performance at a fraction of the cost. If the first six weeks are any indication, Ecovía certainly has achieved that. At 30 km per hour, the average travel speed of the BRT is close to double that of regular bus lines across the city; an influential local TV host found that end-to-end travel times on the system were over an hour faster than by private car; ridership levels are higher than what government expected for this still partial roll-out (35 of the scheduled 80 vehicles are operating); and in a recent survey, 75% of the sampled riders judged the overall system to be an 8 or higher on a scale of 10.