Also available in: Español“As a young woman, I feel powerless and exposed when a man harasses me in the bus. One feels more vulnerable because people don’t react to the situation.
No one helps… NADIE ME HACE EL PARO.”
The above-mentioned quote comes from a sixteen-year-old girl who participated in one of the focus groups organized by the World Bank for a pilot project to prevent violence against women and girls (VAWG) in Mexico City’s public transport. What she and other women described about their experience was clear: when we are harassed no one does anything. The name of this pilot project reflects that: “Hazme el Paro” which is a colloquial expression in Mexico to say “have my back.”
The focus group discussion, part of an exercise to design a communication campaign, allowed us to discover that bystanders refrain from intervening not because of lack of will, but because they do not know what to do without putting themselves at risk. That’s when the project team saw a unique opportunity to try to give public transport users tools to enable them to become active interveners without violent confrontation.
The proposed intervention has three components:
- A marketing campaign, which provides information to bystanders about what they can do to interrupt harassment in a non-confrontational way
- Training for bus drivers on non-confrontational strategies for intervening when harassment occurs, and,
- A mobile application, which enables bus users to report when they are either victims of harassment or witnesses to it.
- identification Information and Communication Technologies #ict4d ICT4D information and communication for development (ICT4D) SDGs technology
- Mobile Phones
- violence against women and girls
- Mexico City
- public transport
- urban transport
- International Women's Day
- Latin America & Caribbean