As a researcher in vehicle safety, my friends in the US often ask, “Which is the safest car to buy?” My friends and family back in India, on the other hand, have never connected with that question. Cars sell for brand-name, comfort and fuel economy, not for the way they perform in a crash.
What would blogs be good for if it were not for their intent on steering a bit of controversy?
So here it is… I do not believe that behavior change interventions can effect lasting change in people’s travel patterns unless real choices are available to them within the local context.
A multi-lane highway with a speed limit exceeding 70 mph, a dirt road without shoulders or protective barriers, and a city street where child pedestrians and cyclists share space with cars, buses, trucks, and motorcycles can be among the most dangerous places in the world.
Working in transport for development, our focus is often on the physical infrastructure that is needed to improve mobility and provide access to services and markets. Road safety is an issue that obliges us to focus on our clients: the young and vulnerable users of road networks around the world.