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Now that you’ve built it, why won’t they come?

Holly Krambeck's picture

If the proven, certified technology is cheap, makes companies more profitable, and at the same time, more green, then why doesn’t every company use it?

 

This is the mystery that our team now faces in Guangdong Province, China, where we are leveraging a multi-million dollar grant from the Global Environment Facility to support the retrofitting of freight trucks with Smartway (and similarly) verified Green Freight technologies*. These technologies improve the fuel efficiency of trucks, and their costs are recovered through fuel savings – in some cases, in as little as six months.   So, the pervasive question – if they are so cost-effective and improve the competitiveness of businesses, why aren’t these technologies used…everywhere?

 

It is an interesting question, because its answer points us to the broader issue of  market barriers in developing countries. How do we identify these barriers, and what is that "spark" that sets market forces in motion? 

 

Learning about Airports

Chris Bennett's picture

The World Bank employs a variety of specialists in different disciplines, often with abstract and hard to understand titles. Not me. When people ask what I do for the Bank I say “I build roads”. This often brings laughs from other Bank staff, but it’s true.

Building Climate Resilience into Timor Leste’s Roads

Chris Bennett's picture

The only thing worse than taking 5 hours to drive 106 km along winding and often damaged mountainous roads, is the realization that having reached your destination you have to turn around and repeat the trip to get home. That was in the forefront of my mind as I sat in the very quiet town of Ainaro, south of the capital in Dili.

Bike Local, Think Global and What to Do When the Car is Unavoidable

Julie Babinard's picture

A few years ago I proudly put a sticker on my bicycle that claimed one should ‘bike local’ in order to ‘think global.’  These days, it seems that the car is unavoidable in the majority of growing cities and that instead of biking local one should avoid commuting at all.

In Ethipia all roads lead to development

Anna Barbone's picture

In the 1990s, the government of Ethiopia knew that a major expansion of the road network was a sine qua non for its development goals―namely, (a) advance the private sector; (b) upgrade and expand essential infrastructure; and (c) conserve the environment.

Rehabilitating roads.... one SMS at a time...

Chris Bennett's picture

The SMS message was “Drainage is not being done properly in the village Achajur. Please fix.” While it was disturbing to hear that there were problems in one of the projects I was responsible for, at the same time I was very encouraged since this proved the value of an SMS-based system we developed to facilitate local residents advising on social, environmental or engineering issues on our project.

I will see you after the rainy season...

and this is no joke.  Some time ago, I travelled to rural Nepal to supervise joint DFID/World Bank work in improving access to remote communities. To reach the first village, Dailekh, we took a morning flight from Kathmandu and then drove for many hours. The further we travelled, the more uneven and less engineered the roads became, until the last ten miles to our destination were mere mud tracks. Night fell, the roads grew dark, and rain began to fall.

Road safety is everyone's responsibility. Mine too.

Said Dahdah's picture

Here is a quiz question for you: "You are driving on a highway and you suddenly realize that you just missed the intended exit ramp. What would you do?"  Most people would hopefully say “Go to the next exit ramp.” However, as we recently found out, 12% of truck drivers in China said: “Back up or turn-around to the missed exit ramp.”

Transport and maternal health: President Zoellick agrees with me!

Julie Babinard's picture

With only five years left until the 2015 deadline to achieve the Millennium Development Goals, one particular topic in transport that I believe should gather more collaboration and contributions from both the health and the transport sectors is the unfinished agenda of maternal and child health.  The completion date of the MDGs is fast approaching but the discussions and research surrounding specific MDGs have b

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