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Behavioral Insights Team

How behavioral science has helped me deal with development projects and my children

Anna Fruttero's picture
 
Children in kindergarten in rural Uzbekistan. © Matluba Mukhamedova/World Bank
Children in kindergarten in rural Uzbekistan. © Matluba Mukhamedova/World Bank

“Working on the World Development Report 2015 and subsequently in the eMBeD Unit mainstreaming the use of behavioral insights within World Bank’s projects, has also been very helpful when dealing with my kids”, I told a class of undergrads where I had been invited as a speaker. The first question I was asked in the open Q&A was whether I could elaborate on that statement. How had behavioral insights helped me with my kids? Students wanted to know more. The fact that college students picked up on this sentence out of an hour-long conversation on my experience with behavioral work at the World Bank struck me.

Define the problem in terms of a behavior. Ask how rather than why. Change the frame, the perspective of looking at a problem. Diagnose the constraints. Test and adapt your interventions. These are some of the messages we teach in our workshops on behavioral insights designed for our colleagues and counterparts in governments. They are simple, yet very powerful, and they have certainly helped me working on projects in a wide range of places such as Brazil, Ethiopia and the Maldives, but also, unexpectedly, in dealing with my children.