At first she looks like any bride: wearing a white wedding dress with her face covered with the wedding veil and carrying a bridal bouquet. Except that she is no ordinary bride. She is being sold.
As she removes her veil from her face, her forehead appears marked with a barcode. Her left eye is badly bruised and a big scratch on her cheek is as red as a war wound.
The girl in the music video “Brides for Sale” is portrayed by Sonita Alizadeh, an Afghan teen rapper who sings in the video about the ordeal many girls in Afghanistan go through when are sold by their families to marry at an early age in return of money.
But why is she singing about this issue?
It’s Ramadan and the Arabic TV channels are festooned with shows that vary from recurring popular soap operas, cooking and competition shows — but one has become the talk of the town.
Al Sadma, or The Shock, the Arabic version of the popular American show What Would You Do, is a reality TV prank show. But it’s not like many other tasteless reality shows that invoke fright and even terror, it is a show that invokes morality and examines humanity.