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Dear Miguel - Thanks for this great comment and you are absolutely correct that the costs of transportation and logistics are a key part of the challenge for small farmers. Could it be that Apps are part of the key to bringing these costs down? Maybe the power in giving people information on where vehicles are on their cell phones will enable their to minimize their transportation costs in whole new ways. Let's gigure out what those Apps should look like and how they can be designed to help farmers!

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