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That's how we describe what we do to leverage investment into communities. Over the last 11 years this has focussed on Eastern Europe and begins with sourcing a microfinance based development initiative in Tomsk, Siberia. In Tomsk, the outcome was around 10,000 microenterprises and an overall first year business survival rate of 99% People-Centered Economic Development means that progress in measured in human terms, with people and their needs at the centre of enterprise development. It is driven by a business model which re-invests profit into community and social purpose. For the link associated with my name above, I've given a social network which has the specific aim of raising awareness of the purpose driven businsess which includes B-Corps, Grameen Social Business, L3Cs and the UK Community Interest Company model. Jeff Mowatt http://www.p-ced.com