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It will take innovation and counterintuitive approaches to #EndPoverty

Korina Lopez's picture
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The path to ending poverty is strewn with familiar obstacles: poor sanitation, gender inequality, lack of financial access. You’ve heard of them all. But solutions often come from the most unexpected things.

Take toilets and drones, for example.  

In India, poor sanitation causes 1 out of 10 deaths a year. The solution? Encouraging every home to have a toilet, and educating citizens on the importance of proper sanitation. The Indian government has launched an unusual campaign called No Toilet, No Bride. The campaign encourages the growing trend that grooms offer toilets as a part of a dowry. Having a safe and sanitary place to relieve oneself leads to a cleaner environment, improving the quality of water and helping people enjoy better overall health. People in good health are better able to work and study, which means a greater chance at keeping up at school and ultimately achieving financial prosperity. #ItsNotOnly a toilet, it’s a path to better health.


Following the Balkan conflicts in Kosovo, women have been rebuilding their communities by selling products and opening cooperatives on their land. However, without land titles to land, traditionally held by men, women fall short of benefiting from their work. Settling title disputes used to take months or years because of the logistical difficulties of mapping property. But a new program utilizing drones to survey land, means that disputes can be a resolved in much less time—in days. A faster turnaround means that women stand a chance at gaining financial independence, and lifts up the local economy. In Kosovo, drones mean that gender equality is in reach. #ItsNotOnly a drone, it’s a path to financial freedom.

These innovative approaches are just a tiny fraction of the ways that people, communities, and governments are addressing everyday struggles. Our new campaign #ItsNotOnly shines a light on a growing list of novel solutions to development challenges. Check out a few examples below, and explore the whole collection. Because in 2016, ingenuity creates opportunity.

Want to get your network scratching their heads? Share these social messages and images, and let us know what you think.



Submitted by Chitpasong Vannavong on


Submitted by Chitpasong Vannavong on

Very Well.

Submitted by Tanu Chhabra Bahl on

Highly ingenious. Kudos to the team that thought of this wonderful hashtag and it's brilliant execution. I am already giving an alternate identity to all nouns. :-)

Submitted by JUM Dengha Benard on

May God bless you all for the wonderful care and support you have been giving to the poor. Please at first God created us with water and today people are suffering of good water and sanitation in their local communities thanks

Submitted by chitpasong vannavong on

Everyone on this planet have joined hands together to help each other .

Submitted by Dany Vivien on

I would like to see pictures of the houses in Port-au-Prince neighborhood this organization said that they have build in Haiti. i search google and the world bank website i couldn't find any pictures of buildings that was build in Haiti since 2012. I saw some small houses but only from the outside and no informations about them. The poverty in Haiti is actually greater than it has ever been. This past week 6 children of one family died of hunger. The internet says that a lot of money went to Haiti and that help is moving in the right direction but the people does not see it. Those little colorful houses given to the tent people cannot possibly be worth that much money. Haiti is in big trouble, the politicians are the country's worst enemies. I want to help, i have good ideas that will definitely put Haiti in the direction of real development. This is the way to help by getting ideas from real Haitian who know the situation,who lived the nightmare and would like to do something about it.

Submitted by shailendra Tiwari on

We must form an assistance tool to capture all resources available in cloud and assess them and provide necessary inputs to make them work specifically and objectively towards sustainable development and removal of poverty

Submitted by Om prakash tiwari on

one is the most reliable organisation is family.I wants credit of humans.Two ways for earns one is production & 2nd is service .Credit can support for establish production unit or service platform,if directly approach to people is more effective because it have honesty.

Submitted by Chitpasong Vannavong on

We are agreed and working on it as fast as the God will to do....What.. are you best thinking Mr.President and Team.

Submitted by Justus Edim on

I love the Indian campaign of Toilet dowry, it goes to say it will be unwise to not secure essential waste area as the to be couple are expected to bear children who would unavoidably benefit from such need. Thumps up India...though rare!!!

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