It will take innovation and counterintuitive approaches to #EndPoverty


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The path to ending poverty is strewn with familiar obstacles: poor sanitation, gender inequality, lack of financial access. You’ve heard of them all. But solutions often come from the most unexpected things.

Take toilets and drones, for example.  

In India, poor sanitation causes 1 out of 10 deaths a year. The solution? Encouraging every home to have a toilet, and educating citizens on the importance of proper sanitation. The Indian government has launched an unusual campaign called No Toilet, No Bride. The campaign encourages the growing trend that grooms offer toilets as a part of a dowry. Having a safe and sanitary place to relieve oneself leads to a cleaner environment, improving the quality of water and helping people enjoy better overall health. People in good health are better able to work and study, which means a greater chance at keeping up at school and ultimately achieving financial prosperity. #ItsNotOnly a toilet, it’s a path to better health.


Following the Balkan conflicts in Kosovo, women have been rebuilding their communities by selling products and opening cooperatives on their land. However, without land titles to land, traditionally held by men, women fall short of benefiting from their work. Settling title disputes used to take months or years because of the logistical difficulties of mapping property. But a new program utilizing drones to survey land, means that disputes can be a resolved in much less time—in days. A faster turnaround means that women stand a chance at gaining financial independence, and lifts up the local economy. In Kosovo, drones mean that gender equality is in reach. #ItsNotOnly a drone, it’s a path to financial freedom.

These innovative approaches are just a tiny fraction of the ways that people, communities, and governments are addressing everyday struggles. Our new campaign #ItsNotOnly shines a light on a growing list of novel solutions to development challenges. Check out a few examples below, and explore the whole collection. Because in 2016, ingenuity creates opportunity.

Want to get your network scratching their heads? Share these social messages and images, and let us know what you think.


Join the Conversation

Angelica Silvero
April 11, 2016

Totally cool! Well done!

May 23, 2019

your rights

Chitpasong Vannavong
May 23, 2019

Very Well.

Tanu Chhabra Bahl
April 14, 2016

Highly ingenious. Kudos to the team that thought of this wonderful hashtag and it's brilliant execution. I am already giving an alternate identity to all nouns. :-)

Yussuf Usu
April 15, 2016

Population density cause.

Ismaila A. Hassan
April 20, 2016

Sanitation is crucial in the quest to eradicate poverty.

JUM Dengha Benard
April 29, 2016

May God bless you all for the wonderful care and support you have been giving to the poor. Please at first God created us with water and today people are suffering of good water and sanitation in their local communities thanks

chitpasong vannavong
May 23, 2019

We all need to manage water and poverty together.

chitpasong vannavong
April 29, 2016

You have to do what is right and best. Thank you very much

chitpasong vannavong
May 23, 2019

Everyone on this planet have joined hands together to help each other .

Dany Vivien
May 08, 2016

I would like to see pictures of the houses in Port-au-Prince neighborhood this organization said that they have build in Haiti. i search google and the world bank website i couldn't find any pictures of buildings that was build in Haiti since 2012. I saw some small houses but only from the outside and no informations about them. The poverty in Haiti is actually greater than it has ever been. This past week 6 children of one family died of hunger. The internet says that a lot of money went to Haiti and that help is moving in the right direction but the people does not see it. Those little colorful houses given to the tent people cannot possibly be worth that much money. Haiti is in big trouble, the politicians are the country's worst enemies. I want to help, i have good ideas that will definitely put Haiti in the direction of real development. This is the way to help by getting ideas from real Haitian who know the situation,who lived the nightmare and would like to do something about it.

shailendra Tiwari
May 29, 2016

We must form an assistance tool to capture all resources available in cloud and assess them and provide necessary inputs to make them work specifically and objectively towards sustainable development and removal of poverty

Om prakash tiwari
June 01, 2016

one is the most reliable organisation is family.I wants credit of humans.Two ways for earns one is production & 2nd is service .Credit can support for establish production unit or service platform,if directly approach to people is more effective because it have honesty.

Chitpasong Vannavong
May 23, 2019

We are agreed and working on it as fast as the God will to do....What.. are you best thinking Mr.President and Team.

Justus Edim
June 21, 2016

I love the Indian campaign of Toilet dowry, it goes to say it will be unwise to not secure essential waste area as the to be couple are expected to bear children who would unavoidably benefit from such need. Thumps up India...though rare!!!

Chitpasong Vannavong
May 23, 2019