When Amr Abdellah Aly, a department manager at the Electricity Ministry in Egypt, returned home from the Summer Institute in California training course at last year, his first question to his supervisors was if they had a communications strategy in place for the efforts of reforms in the electricity sector. His goal was to stress on the important role of communications throughout the reform process, something he had just learned from the course.
Each summer, the World Bank collaborates with the Annenberg School for Communication at the University of Pennsylvania and the Annenberg School for Communication and Journalism at the University of Southern California to offer the executive education course on reform communication: Leadership, strategy and stakeholder alignment.
The 8th World Bank-Annenberg Summer Institute kicks off on June 3, 2019. It is designed for leaders, strategists and advisors who want to strengthen the critical communication skills required to support change agents and reform initiatives in developing countries.
It also will offer a second week that includes specialized sessions for capacity building, executing campaigns, and building communication metrics to measure reform.
Through a combination of case studies, peer exchange, experiential learning and lecture-discussions, participants will learn of the most recent advances in stakeholder engagement and strategic communication in an era of digital media, mobile technology, and changing information habits.
Participants will acquire critical skills in:
- Interpreting and using political analysis.
- Crafting multi-stakeholder collaboration and network building strategies.
- Developing strategic communication skills that lead to better development results.
- Leveraging social/digital media tools and analytics effectively.
- Connecting with a global network of development professionals working on initiatives in public, private, and non-profit sectors.
To apply and for more information, click here. If you have any questions, please email Umou S. Al-Bazzaz at [email protected] and Shellee Smith at [email protected].