Tourism is one of the world’s largest industries, contributing trillions of dollars to the global economy and supporting the livelihoods of an estimated one in ten people worldwide. In many countries, with both developing and well-developed economies, tourism is appropriately viewed as an engine of economic growth, and a pathway for improving the fortunes of people and communities that might otherwise struggle to grow and prosper.
Much of that tourism depends on the natural world—on beautiful landscapes and seascapes that visitors flock to in search of escape, a second wind, and a direct connection with nature itself. Coastal and marine tourism represents a significant share of the industry and is an important component of the growing, sustainable Blue Economy, supporting more than 6.5 million jobs—second only to industrial fishing. With anticipated global growth rates of more than 3.5%, coastal and marine tourism is projected to be the largest value-adding segment of the ocean economy by 2030, at 26%.