Remember the old saying "the customer is always right"? The motto used by a number of prominent retailers (like Marshall Field) was all about placing value on customer satisfaction. In essence it was about listening to the customer – the final point person at the end of the retail line.
Today we are seeing business build far more sophisticated means of using modern technology to get feedback from their customers. It begs the question – if business can do that, why can't we try and do the same in the business of development - with the benefit of modern technology?
I've seen the evidence that we can do it. Last October at the World Bank, we applauded the work of teams in Bangladesh, Brazil, Cambodia and India, who've been using the mix of modern technology and development to boost results.